Amaron brings ‘The Long Game’ to the IPL, partners with Knight Riders and Delhi Capitals

Amaron, India’s flagship automotive battery brand from Amara Raja Energy & Mobility Limited (ARE&M), announced its strategic partnership with Delhi Capitals and Kolkata Knight Riders for IPL 2026.

The partnership is anchored in Amaron’s upcoming campaign, “The Long Game is Played in the Quiet”, a perspective rooted in a truth that has always defined the game but is often overshadowed by its surrounding spectacle.

In a tournament defined by scale, intensity, and constant visibility, Amaron’s entry is shaped by a distinct point of view that the essence of great cricketing performances lies not in the noise or hype around the game, but in the ability to stay focused and play the long game in silence.

Rather than amplifying the surrounding spectacle, Amaron’s presence will centre on a more understated narrative through its helmet sponsorship. At the point of play, the helmet signals a transition from everything around it to the game itself. It is in this quiet that lasting performance is built.

Delhi Capitals

“The IPL is one of the loudest sporting platforms in the country, but the long game is played in the quiet. It’s built on discipline, preparation, and consistency, long before the stadium fills. That’s what Amaron stands for: quietly powering long, sustained performance. Through our partnerships with Delhi Capitals and Kolkata Knight Riders, we’re bringing this idea to life celebrating the work that happens in the quiet, away from the hype and applause,” Chandrasekhar Radhakrishnan, Chief Business Officer, Automotive & Home Energy Business (India & SAARC), Amara Raja Energy & Mobility Limited, said.

Sunil Gupta, CEO, Delhi Capitals, said: “We are delighted to have Amaron come on board the Delhi Capital’s family for the new season. We’re pleased to partner with a brand that shares our belief in building sustained excellence over time, and we look forward to a fruitful partnership and an exciting season ahead together.”

“The IPL is a long season that really tests how teams hold up over time. We’re happy to have Amaron with us as we take on that challenge this year,” said a spokesperson from Kolkata Knight Riders.

As the IPL continues to set new benchmarks in viewership, with marquee matches reaching over 160 million television viewers, it remains one of the most powerful platforms for brands to engage audiences at scale. This reach is further amplified by digital platforms and shared viewing environments that extend the tournament’s footprint beyond broadcast.

Amaron’s entry into the league reflects a focused, long-term approach to brand building, rooted in its enduring promise of ‘Lasts Long’.