Marking the spirit of International Women’s Day, ASICS transformed a pickleball court in Gurugram into a vibrant celebration of movement, hosting a community-led sporting experience that brought together women from across the city.
The initiative celebrated womanhood, camaraderie and the joy of movement. The gathering echoed ASICS’ philosophy of Sound Mind, Sound Body, highlighting the connection between movement and wellbeing.
Participants experienced the session wearing the new ASICS GAME FF Pickleball shoe. Inspired by the SOLUTIONSPEED™ FF’s iconic SPEEDTRUSS™ technology, the GAME FF features a Hard EVA TRUSS designed to support quicker forward movement on court.
Functional performance and thoughtful design
Paired with the latest additions to the NAGINO™ collection, ASICS’ dedicated women’s apparel line inspired by Japanese design minimalism, the session highlighted the brand’s focus on functional performance and thoughtful design.
Expanding the range with elevated essentials such as oversized tops, strappy bras, biker shorts and performance-led accessories, the collection is designed to support women across diverse forms of movement from mindful workouts to everyday active living.
Engineered with breathable fabrics, soft stretch construction and adaptive fits, NAGINO™ reflects ASICS’ continued focus on building performance-driven solutions tailored for women.
ASICS’ focus is on making movement more accessible
By bringing together community, sport and wellbeing, the initiative underscored ASICS’ focus on making movement more accessible and enjoyable for women. The event highlighted how social and inclusive sporting spaces can inspire more women to embrace active lifestyles.
Anima Sana In Corpore Sano, meaning ‘A Sound Mind in a Sound Body’, is an old Latin phrase from which ASICS is derived and the fundamental platform on which the brand still stands.
The company was founded in 1949, more than 70 years ago by Kihachiro Onitsuka and is now a leading designer and manufacturer of running shoes, as well as athletic and Sport Style-inspired footwear, apparel, and accessories.
