Athletics
NMDC Hyderabad Marathon continues ASICS collaboration for second successive year
NMDC Hyderabad Marathon’s 15th edition will continue their association with ASICS, the global Japanese sportswear brand. It has been announced that ASICS will be the Official Sports Goods Partner for the NMDC Hyderabad Marathon’s 15th edition.
This marks the second consecutive year of collaboration between ASICS and the event organized by Hyderabad Runners Society (HRS). The brand also marks the debut of the NOVABLAST™ 6, bringing its latest performance running innovation to one of India’s premier marathon platforms. Together, the partnership and the launch of NOVABLAST™ 6 reflect ASICS’ continued investment in India’s growing running community.
“The NMDC Hyderabad Marathon has become a landmark event in India’s running calendar, uniting runners from across the country through a shared passion for endurance, community and the joy of running. We are pleased to continue our association with ASICS, a brand that shares our vision of growing the sport through innovation and a deep understanding of runners’ needs. Together, we look forward to delivering another memorable edition of the marathon and further strengthening India’s vibrant running community,” said Rajesh Vetcha, race director, NMDC Hyderabad Marathon 2026.
Designed to meet the evolving needs of today’s runners, the NOVABLAST™ 6 represents the latest evolution of one of ASICS’ most celebrated running franchises. For the first time, the forefoot trampoline pod is powered by FF TURBO™ SQUARED foam to deliver more responsive and energized running experience. Lighter than its predecessor and combined with FF BLAST™ MAX cushioning, it delivers softer landings, improved comfort and a lively underfoot feel, making it an ideal choice for runners across training and race day. The updated engineered mesh upper enhances breathability and fit, while the refined outsole improves grip and efficiency through every stride.
Complementing the launch is ASICS’ curated Race Day Look, featuring the NOVABLAST™ 6 paired with the lightweight ROAD apparel collection. Designed for comfort and performance, the range incorporates ACTIBREEZE™ technology, functional silhouettes and performance running accessories, offering runners a complete race-day ensemble inspired by the demands of marathon running. The collection, along with the NOVABLAST™ 6, will be available across all ASICS stores, online and through leading retail partners nationwide.
Commenting on the partnership, Rajat Khurana, managing director, ASICS India and South ASIA, said: “India’s running community has grown remarkably over the last few years, with marathons becoming more than just races. They bring together people of all ages and abilities who share a common passion for movement and wellbeing. Our continued partnership with the Hyderabad Runners Society reflects our commitment to supporting this growing culture while making world-class running innovation more accessible. The India debut of the NOVABLAST™ 6 is another step in that direction, equipping runners with technology designed to make every run more enjoyable and every stride more rewarding.”
With its renewed partnership with the NMDC Hyderabad Marathon and the India debut of the NOVABLAST™ 6, ASICS continues to invest in India’s evolving running culture through innovation, meaningful partnerships and products designed to support runners at every stage of their journey. Guided by its philosophy of ‘Sound Mind, Sound Body’, the brand remains committed to inspiring more people to experience the transformative power of movement.